Focus28

FOCUS28 is Triona's strategic roadmap through 2028. The strategy is built on a clear ambition: to strengthen our position as a leading provider of digital solutions for infrastructure, transport and forestry in the Nordic region while increasing the share of recurring revenue and delivering sustainable profitable growth.

Triona operates in industries that are essential to society and supported by long-term structural trends. Increasing investments in infrastructure, accelerating digitalization, growing sustainability requirements, and the adoption of AI and automation are driving demand for digital solutions that improve efficiency, decision-making and resource utilization.

Our competitive advantage is the combination of deep industry expertise and proprietary software solutions. Over more than 30 years, we have built strong customer relationships and domain knowledge within our focus industries. This expertise is embedded in our SaaS solutions and complemented by specialized consulting services, creating a business model with high customer value and strong long-term relationships.

FOCUS28 is centered around three growth drivers:

• Scaling recurring revenue

  We continue to invest in our software portfolio to increase the share of recurring revenue. Scalable SaaS offerings provide greater predictability, increased customer retention and improved operating leverage over time.

• Driving organic growth

  Through focused go-to-market execution, stronger brand awareness and strengthened customer acquisition efforts, we aim to expand our position in selected Nordic markets and customer segments where our solutions create the greatest value.

• Expanding through partnerships and acquisitions

  Strategic partnerships and selective acquisitions complement organic growth by adding new capabilities, products, customers and geographic reach. The focus is on opportunities that strengthen our market position and support our long-term vision.